In today’s diverse workforce, a one-size-fits-all approach to workplace wellbeing programs is simply not effective. Employees have unique needs based on factors such as gender, age, and personal circumstances. For example, menopause support, fertility support, and men’s health are critical areas that require personalised attention. By offering a tailored approach through corporate wellbeing strategies, companies can create holistic employee wellness programs that truly cater to the individual.

Research shows that 72% of employees believe a personalised wellbeing approach would increase their engagement with wellbeing tools, yet only 25% of companies offer customised programs. Providing a flexible platform that addresses a wide range of needs can significantly improve employee health & wellbeing. Tools like digital health coaching and data-driven employee wellness assessments offer insights into the unique needs of each employee, allowing companies to offer bespoke employee wellbeing initiatives.

Personalisation also applies to mental health. Mental health in the workplace has become a significant focus for many organisations, but the key to improving outcomes is offering personalised mental health support. This could involve access to therapists for one-on-one sessions or stress management programs tailored to specific employee stressors.

Companies using employee wellbeing platforms with personalised options are seeing higher engagement and satisfaction rates. Data shows that employees who feel their wellbeing program is tailored to their needs are 42% more likely to actively participate in it. Incorporating an employee wellbeing service that allows for personalised choices – whether it’s AI-powered wellbeing solutions or access to occupational health services – creates a culture where employees feel seen and supported.