Betterspace

Marketing Manager

Sales and Marketing Department (Full time)


BetterSpace is hiring a Marketing Manager as we scale up and establish BetterSpace as the dominant wellbeing platform for our target sectors. The right person will be an experienced outbound marketeer, a good team player and be motivated by our mission to turn the tide on mental illness.

What’s different about BetterSpace?

BetterSpace just closed a £2m VC-backed funding round as we move into the scale-up phase and expand our Go To Market team. Since launching in February we’ve won 16 clients, including Accenture and Linklaters, and we are set on becoming the dominant solution for professional services and finance firms.

BetterSpace is different from other wellbeing benefit providers. Our job is to identify the best wellbeing benefits, and make it easy for each employee to find what is right for them. We achieve 90% engagement rates, compared to 5% when employers procure resources directly. We draw on the same efficiencies as other online marketplaces, such as Netflix and Spotify etc.

We are campaigning to end “One Size Fits All” wellbeing, which results in two-thirds of wellbeing spend being wasted and insufficient choice for employees. We are establishing a new category of Personalised Choice, where the employer only pays for what is used and gives employees far greater choice. We’re positioning BetterSpace as the natural leader of this new category.

This is revolutionary change. Can you see yourself at the forefront of it?

What is different about how we work?

One of our employees recently described working at BetterSpace as being like having therapy. We work hard to create a psychologically safe environment where people can bring their whole selves to work, and we celebrate teamwork and diversity. All employees have four hours a week and £50 a month on the BetterSpace platform to invest in their wellbeing.

What outcomes are we looking for?

As a key member of an integrated revenue team we’re expecting you to deliver;

An Account Based Marketing strategy that supports the outbound activities of our AEs and BDRs in our target sectors

A clear Point of View for the business, which is reflected in all collateral, from the website to personalised emails

A successful events programme, from designing our own events to maximising lead generation from third party events.

High quality creative content that educates the market on our Point of View and assists with conversion rates.

What skills does this role require?

A successful track record in marketing, ideally in B2B SaaS and outbound lead generation and using growth marketing tools

A collaborative mindset to work side by side with the AEs, BDRs, partners and clients

Highly focused and client centric approach to marketing

Knowledge of the latest developments in demand generation marketing, and creating KPIs and funnel metrics that prioritise quality over quantity

Experience in the development of focused creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital

Strong reporting capabilities with the ability to track campaign performance and associated spend down

Experience of running and owning a website which acts as a window for our target sectors and assists the sales team.

What we offer:

The basics

Salary £50,000
A Nest Pension
25 days holiday plus bank holidays
Homeworking kit, and a MacBook
Personal and professional development

Things that make us different

Flexibility about where you work, including outside the UK
3 co-working locations in London at your disposal
Up to 4 hours wellbeing time per week to use how you wish
A BetterSpace account with £50 monthly wellbeing budget

1st 3-6 months includes

Developing and executing the lead generation strategy in our target sector with the VP Sales and Marketing

Working on an event we’re developing for April 2022

Refreshing our website

What do people enjoy about working here?

We’re proud of our 5/5 Glassdoor score. Some things that our people have said over the past year or so:

The daily team meetings are really helpful for keeping us connected and supporting each other. I always feel like I know what’s going on

My opinions/ideas/expertise are listened to and I feel like I have a larger contribution to the company/product as a whole (in comparison to working in a larger company – little cog/big cog)

The support and flexibility provided at times of personal difficulty or stress
Trust and responsibility is big too, which I also think we do well. Knowing that even as the “newbie” in the first few months of my career that my opinions will be heard and actually make a difference and that management and colleagues trust each other to do their jobs in their own way.

How to apply?

Let us know why you’re interested in the role and a brief initial response to the outcomes we are looking for. We’ll be asking shortlisted candidates to answer skills based questions – it won’t matter where you learned those skills, we’re interested in how you apply them. We have engaged Gemma Davies at Personnel Recruitment to manage this role.

Please email your CV to Gemma at gemma.davies@e-personnel.co.uk with a covering email saying why you think you’d be a good fit for this role.

Close date: 1st December 2021

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